AL ARABIYA01 OCTOBER 2022
Al Arabiya · Riyadh International Book Fair
An interview about interactive books and augmented reality, representing Dar Al-Kitab Al-Natiq.
View original coverageMUSCAT, OMAN · CONNECTIONS INTO OPPORTUNITIES
Ahmad Malak Homsi
أحمد ملاك الحمصي
Business Development & Partnerships
I enjoy meeting business owners, understanding their opportunities, and negotiating agreements that can move forward. I lead Beisat and draw on my experience in sales and management to build new business relationships.
CEO at Beisat · Partner at Tornado Projects & Services
Relationships. Negotiation. Execution.Experience built through working with people
SALES · PUBLIC RELATIONS · EXECUTIVE LEADERSHIP
EXECUTIVE ROLECEO of Beisat since 2024
CAREERStarted in sales in 2016
MEDIA APPEARANCESAl Arabiya Saudi Arabia · Qatar TV
ABOUT AHMAD
A career built from the sales floor.
I started in book fair sales in 2016, working face to face with customers, then moved into sales supervision and management at Dar Al-Kitab Al-Natiq in Oman. I also represented the publisher in television interviews at regional book fairs.
I worked in public relations and digital advertising before joining Beisat as Marketing Manager in Muscat in November 2022. I became CEO in September 2024. I am also a partner at Tornado Projects & Services, which owns the Beisat brand, and hold an ownership stake in OSH Group UK.
What I enjoy most is understanding what the other person needs and finding an opportunity we can agree to pursue together.Ahmad Malak Homsi
Business development
Exploring sales opportunities, markets, and new revenue channels.
Negotiation & sales
Meeting customers, understanding their needs, and following deals through to completion.
Business operations
Working with the team on cash flow, costs, sales, and execution.
FROM MY WORK
Beisat: freeing up cash to move forward
Since taking on the CEO role, I have worked with the team to refresh inventory, control costs, and open new sales channels.
Inside Beisat’s warehouse in Oman.
A NEW SALES CHANNEL · AUGUST 2025
I helped launch container-based wholesale and personally negotiated and closed Beisat’s first deal for the Iraqi market, after an introduction by the B2B team and a meeting at our Muscat office.
01
The challenge
Part of the working capital was tied up in older inventory, while the business needed cash for fresh products.
02
The decision
Clear part of the older inventory, accepting losses on some items, and reinvest the cash in new stock.
03
Execution
Purchasing, payment, shipping, and preparation took approximately three months before the first new stock was ready to sell.
04
The outcome
We maintained sales through the transition, then saw further sales growth once the new products became available.
EXPERIENCE
Experience that builds with each step
Open a role to explore the details.
09.2024 — PresentChief Executive OfficerBeisat · Muscat, Oman
Leading business strategy and operations, working with the team on sales, costs, cash flow, and new revenue channels. My work includes refreshing inventory, launching container-based wholesale, and closing the first deal for the Iraqi market.
2022 — PresentPartnerTornado Projects & Services · Oman
An ownership partner in the Oman-based company that owns the Beisat brand, alongside my executive role at Beisat.
11.2022 — 09.2024Marketing ManagerBeisat · Muscat, Oman
Led marketing from the Muscat office after working with Beisat remotely on digital advertising. I also proposed the community campaign allocating part of sales to support Palestinians.
2022 — PresentShareholderOSH Group UK
I hold an ownership stake in OSH Group UK, whose website presents administrative advisory services for business owners and decision-makers.
Official website2020 — 11.2022Paid Advertising Specialist · FreelanceRemote
Managed paid advertising campaigns for clients, including Beisat. That collaboration developed into an in-house marketing management role in November 2022.
06.2020 — 03.2022Public Relations OfficerForsa.sy · Damascus, Syria
Managed the platform’s external relationships and communications with commercial companies and international organizations.
Forsa’s team introduction2016 — 2022Sales, supervision & sales managementDar Al-Kitab Al-Natiq · Oman
Started in book fair sales and progressed into supervision and sales management. Worked directly with customers and represented the publisher in television interviews at regional book fairs.
EDUCATION
Higher Institute of Business Administration — HIBA
Five years of study: three years in general business administration followed by two years specializing in marketing.
AREAS OF EXPERIENCE
Business development · Negotiation · Sales management
With practical experience in public relations, digital marketing, business operations, and team leadership.
MEDIA & COMMUNITY
Selected appearances & initiatives
Interviews representing Dar Al-Kitab Al-Natiq, and a community initiative from my work at Beisat.
AL ARABIYA
QATAR TELEVISION · LIVE14 JANUARY 2022
Qatar Television · Live on-air interview
A live interview from the Doha International Book Fair, representing Dar Al-Kitab Al-Natiq in Oman.
Watch on Qatar Television’s pageCOMMUNITY INITIATIVE · 7 FEBRUARY 2024
Connecting sales with community support
3,228 OMR
I proposed allocating part of Beisat’s sales during a defined period to support Palestinians and secured management approval. Beisat made the contribution through the Oman Charitable Organization, and I attended the cheque handover.
The organization’s official announcementLOOKING AHEAD
Businesses growing through shared experience.
My personal ambition is to build a group of businesses whose owners can grow with shared teams, expertise, and relationships. I see my role in identifying opportunities, building trust, negotiating, and following through with the right people.
A personal long-term ambitionSmall business owners
I’m interested in established businesses with products in demand and opportunities to improve sales, relationships, or operations.
Funders & partners
I welcome conversations with people exploring partnerships, acquisitions, and business growth in the region.
IN PREPARATION · ESTONIA
With our partners, I am preparing an apparel and fashion stock export activity from Europe to Arab markets through a company in Estonia. The project is preparing for its first shipment.
LET’S CONNECT
A business, an opportunity, or an idea to explore?
Tell me about your business, the market you work in, and what you hope to achieve through a collaboration. I’d be happy to start a conversation.
PartnershipsBusiness developmentAcquisition opportunitiesMedia enquiries
CONNECT ON LINKEDIN
Ahmad Malak Homsi
Send a short introduction and an outline of the opportunity, along with your company’s website if available.
Visit my LinkedIn profileMuscat, Oman · Open to opportunities across the region